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"If you don't know where you're going, any road will take you there."
Lewis Caroll
My career, at the dynamic intersection of sport, technology, and fashion—with global brands like adidas, Nike, Google, and Twitter—has uniquely prepared me to build, lead, and create branded content and go-to-market strategies across all marketing channels.
I can easily flex my work style to thrive within large organizations, but I'm also agile and ready to roll up my sleeves to get the job done for brands of any size. I'm passionate about doing meaningful, high-impact work that truly makes a difference.
What truly drives me is my entrepreneurial spirit, my passion for being a fierce advocate for customers, and my knack for turning even the most complex products into experiences and communities people genuinely connect with, delivering meaning, value, and impact.
My experience includes building new teams and functions, strategy development, content and campaign development, social media leadership, web design (UI/UX), digital innovation, and eCommerce.
I've also led multiple agencies, collaborated with high-profile athletes, designers, and creative directors, managed cross-functional teams (public relations, media, retail, digital, presence marketing, and sports marketing), and overseen multi-million (dollar/euro) budgets.
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